At what point does sustainability mean beauty and abundance rather than sacrifice and limitations? I'd argue that design and aesthetics are an essential credential for any sustainable brand. Since sustainability can be boiled down to meaning: doing anything in such a way that the matter in which it is done sustains your ability to do what you do, then: when it comes to consumer products, a sustainable brand must be desirable, competitive in design and performance as well as conscious in its practices from A to Z.
Here are four brands that I think hit the nail on the head of what a sustainable brand and products look like.
BEAUTY: SW BASICS OF BK
TECHNOLOGY: VERS AUDIO